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ScrumMaster: Career opportunity or setback?

Let‘s face it: did you attend a Scrum course (whether it be Certified ScrumMaster, Professional ScrumMaster or ScrumMaster Advanced) in order to become a ScrumMaster? The reason behind asking this question is that by now we should have a reasonably large number of trained Certified, Professional and Advanced ScrumMasters in Germany. Interestingly enough, the companies … weiterlesen →

How do you create a Persona?

Recently I suggested on my Blog, that the user role needs to be brought to life by imaging real people who actually represent people in these roles. Look at the report from ABC about IDEO. They illustrate realistically how a design team tries to find out which people use which shopping cart and above all, … weiterlesen →