“People learn by experience or by listening to Stories.” This is the abstract of the message of the latest post by Garr Reynolds. [1] He also talks about the importance of emotions in transferring information to people. Use stories and emotions to enhance you coaching or teaching in any situation. I can only recommend Garr´s post to read as a Sunday morning easy reading.
[1] http://www.presentationzen.com/presentationzen/2010/03/we-remember-from-stories-and-experience.html